Selling in a new market space :getting customers to buy your innovative and disruptive products

 Burns, Brian G.; Snyder, Tom U.;

New York : : McGraw-Hill , 2010

Flexible product development :building agility for changing markets

 Smith, Preston G.,;

San Francisco : : Graffiti Pers , 2007

Grabbing lightning :building a capability for breakthrough innovation

 O'Connor, Gina Colarelli [et al.];

San Francisco, CA : : Graffiti Pers , 2008

Not for free :making money in the digital age

 Berman, Saul Jay,;

Boston, Mass. : : Harvard Business Review Press, , 2011

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

 Kim, W. Chan.; Mauborgne, Renée.;

Boston, Mass. : : Harvard Business School Press, , 2005