Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
| No. Panggil | 658.802 KIM b |
| Pengarang | Kim, W. Chan.; Mauborgne, Renée.; |
| Tempat Terbit | Boston, Mass. : |
| Penerbit | Harvard Business School Press, |
| Tahun Terbit | 2005 |
| Subject | Pemasaran; New products.; Produk baru; Market segmentation.; |
| Klasifikasi | 658.802 |
| Abstrak/Catatan | Includes bibliographical references (p. [223]-229) and index. |