Not for free :making money in the digital age
No. Panggil | 658.802 BER n |
Pengarang | Berman, Saul Jay,; |
Tempat Terbit | Boston, Mass. : |
Penerbit | Harvard Business Review Press, |
Tahun Terbit | 2011 |
Subject | Manajemen pemasaran; New products.; Technological innovations.; Digital media; Segmentasi pasar; |
Klasifikasi | 658.802 |
Abstrak/Catatan | Segmentation -- Pricing innovation -- Payer innovation -- Package innovation -- Conclusion: before you get started.; |