Selling in a new market space :getting customers to buy your innovative and disruptive products
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No. Panggil
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658.85 BUR s
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Pengarang
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Burns, Brian G.; Snyder, Tom U.;
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Tempat Terbit
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New York :
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Penerbit
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McGraw-Hill
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Tahun Terbit
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2010
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Subject
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Pemasaran; Selling.; New products.; Technological innovations.;
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Klasifikasi
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658.85
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Abstrak/Catatan
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Includes bibliographical references and index.; Selling in a new market space -- The innovative and disruptive market space -- Creating and building the vision -- The natural laws of selling innovation -- The selling-in-a-new-market skill set -- Creating the sales process map for selling in a new market -- The first sales call -- The technical sale -- The business sale -- New market selling strategies -- The new market sales matrixes -- When the maverick seller needs to move on.;
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