Total data: 7
Selling in a new market space :getting customers to buy your innovative and disruptive products
Burns, Brian G.; Snyder, Tom U.;New York : : McGraw-Hill , 2010
Strategic management of technological innovation
Schilling, Melissa A.;New York : : McGraw-Hill/Irwin , 2005
Flexible product development :building agility for changing markets
Smith, Preston G.,;San Francisco : : Graffiti Pers , 2007
Grabbing lightning :building a capability for breakthrough innovation
O'Connor, Gina Colarelli [et al.];San Francisco, CA : : Graffiti Pers , 2008
Not for free :making money in the digital age
Berman, Saul Jay,;Boston, Mass. : : Harvard Business Review Press, , 2011
Earth, Inc. :using nature's rules to build sustainable profits
Unruh, Gregory.;Boston, Mass. : : Harvard Business Press, , 2010
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
Kim, W. Chan.; Mauborgne, Renée.;Boston, Mass. : : Harvard Business School Press, , 2005