Sell the brand first :how to sell your brand and create lasting customer loyalty

 Stiff, Dan.;

New York : : McGraw-Hill , 2006

Predicting market success :new ways to measure customer loyalty and engage consumers with your brand

 Passikoff, Robert,;

Hoboken, N.J. : : John Wiley & Sons , 2006

Taming the search-and-switch customer :earning customer loyalty in a compulsion-to-compare world

 Griffin, Jill.;

San Francisco, CA : : Graffiti Pers , 2009