Sell the brand first :how to sell your brand and create lasting customer loyalty
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No. Panggil
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658.827 STI s
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Pengarang
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Stiff, Dan.;
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Tempat Terbit
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New York :
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Penerbit
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McGraw-Hill
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Tahun Terbit
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2006
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Subject
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Branding (Marketing); Customer relations.; Consumer satisfaction.; Customer loyalty.; Brand name products;
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Klasifikasi
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658.827
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Abstrak/Catatan
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Includes bibliographical references (p. 249-250) and index.; It's all about the brand -- The importance of brands -- Speaking brand language -- The core components of brand selling -- The buyer stair-step -- The brand staircase -- Challenges and opportunities -- Understanding the buyer and seller -- Mindsets -- Motives -- Migration -- Selling brands in the business-to-consumer setting -- The lifestyle connection -- Migrating the consumer to brand -- Selling brands in the business-to-business setting -- Differences in selling to the trade -- Migrating the trade buyer toward the brand -- Impact on company culture -- Building the branded culture.;
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