Taming the search-and-switch customer :earning customer loyalty in a compulsion-to-compare world
No. Panggil 658.8 GRI t
Pengarang Griffin, Jill.;
Tempat Terbit San Francisco, CA :
Penerbit Graffiti Pers
Tahun Terbit 2009
Subject Customer relations.; Customer loyalty.; Customer services.; Manajemen pemasaran; Hubungan Pelanggan; Loyalitas Pelanggan; Layanan Pelanggan;
Klasifikasi 658.8
Abstrak/Catatan Includes bibliographical references (p. 247-262) and indexes.; Get a grip -- Welcome to the compulsion-to-compare planet -- Why customers search and switch -- Get the credit you're due -- Ace your buyer's worth-it test -- Manage perception makers and takers -- Be (and stay) damn different -- Fortify your firewall -- Build customer trust -- Find and grow passionate-to-serve employees -- Look for tamers that teach -- Move on now! -- Follow the ten-day taming plan.;