Sell the brand first :how to sell your brand and create lasting customer loyalty

 Stiff, Dan.;

New York : : McGraw-Hill , 2006

A branded world :adventures in public relations and the creation of superbrands

 Levine, Michael,;

Hoboken, N.J. : : John Wiley , 2003

The Brandpromise :how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!

 Knapp, Duane E.;

New York : : McGraw-Hill , 2008