The dollarization discipline : how smart companies create customer value . . . and profit from it / Jeffrey J. Fox, Richard C. Gregory

 Fox, Jeffrey J.; Gregory, Richard C.;

New Jersey : John Wiley , 2004

May i have your attention, please : build a better business by telling your true story / Chris Hilicki

 Hilicki, Chris;

New Jersey : John Wiley & Sons , 2005

Billing and collections best practices / Steven M. Bragg

 Bragg, Steven M.;

Canada : John Wiley & Sons , 2005

Basic marketing : A global - Managerial approach / William D. Perreault Jr., E. jerome McCarthy

 Perreault, William D.; McCarthy, E. Jerome;

Boston : McGraw-Hill/Irwin , 2005

Emotion marketing : the hallmark way of winning customers for life / Scott Robinette, Claire Barand, Vicki Lenz

 Robinette, Scott; Brand, Claire; Lenz, Vicki;

New York : McGraw-Hill , 2001

Participant manual for use with Merlin a marketing simulation / Philip H. Anderson ... (et al.)

 Anderson, Philip H.;

Boston : McGraw-Hill , 2004

Selling in a new market space :getting customers to buy your innovative and disruptive products

 Burns, Brian G.; Snyder, Tom U.;

New York : : McGraw-Hill , 2010

Marketing research essentials

 McDaniel, Carl D.; Gates, Roger H.,;

Hoboken, NJ : : John Wiley , 2004

Anual editions: marketing.2003-2004

 Richardson, John E.;

New York : McGraw-Hill , 2003

Sweet spot :how to maximize marketing for business growth

 Sinha, Arun,;

Hoboken, N.J. : : John Wiley & Sons , 2007

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