Selling in a new market space :getting customers to buy your innovative and disruptive products

 Burns, Brian G.; Snyder, Tom U.;

New York : : McGraw-Hill , 2010

Not for free :making money in the digital age

 Berman, Saul Jay,;

Boston, Mass. : : Harvard Business Review Press, , 2011

The new polymath :profiles in compound-technology innovations

 Mirchandani, Vinnie.;

Hoboken, N.J. : : Wiley , 2010