Selling in a new market space :getting customers to buy your innovative and disruptive products

 Burns, Brian G.; Snyder, Tom U.;

New York : : McGraw-Hill , 2010

Strategic management of technological innovation

 Schilling, Melissa A.;

New York : : McGraw-Hill/Irwin , 2005

Grabbing lightning :building a capability for breakthrough innovation

 O'Connor, Gina Colarelli [et al.];

San Francisco, CA : : Graffiti Pers , 2008

Not for free :making money in the digital age

 Berman, Saul Jay,;

Boston, Mass. : : Harvard Business Review Press, , 2011

The new polymath :profiles in compound-technology innovations

 Mirchandani, Vinnie.;

Hoboken, N.J. : : Wiley , 2010