High visibility :transforming your personal and professional brand

 Rein, Irving J.;

New York : : McGraw-Hill , 2006

Sticks & stones :how digital reputations are created over time and lost in a click

 Weber, Larry.;

Hoboken, N.J. : : Wiley , 2009

Manager's guide to marketing, advertising, and publicity

 Callen, Barry.;

New York : : McGraw-Hill , 2010