High visibility :transforming your personal and professional brand
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No. Panggil
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659 Rei h
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Pengarang
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Rein, Irving J.;
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Tempat Terbit
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New York :
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Penerbit
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McGraw-Hill
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Tahun Terbit
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2006
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Subject
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Publisitas; Hubungan Masyarakat; Publicity.; Fame.; Celebrities.; Popularitas;
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Klasifikasi
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659
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Abstrak/Catatan
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Rev. ed. of: High visibility / Irving Rein, Philip Kotler, Martin Stoller. 2nd ed. 1997.; Includes bibliographical references and index.; Foundations of high visiblity marketing -- The branding proposition -- Commanding a high visibility premium -- How the high visibility industry works -- Distinguishing high visibility sectors and hierarchies -- Who are the high visibility consumers -- Strategies for achieving and sustaining -- Strategies for marketing high visibility -- Misconceptions of brand building -- The four steps of brand transformation -- Delivering the brand -- Publicizing the brand -- Sustaining the brand -- Managing brand identity in an ever-changing marketplace.;
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