Manager's guide to marketing, advertising, and publicity
| No. Panggil | 658.81 CAL m |
| Pengarang | Callen, Barry.; |
| Tempat Terbit | New York : |
| Penerbit | McGraw-Hill |
| Tahun Terbit | 2010 |
| Subject | Manajemen pemasaran; Publicity.; Advertising.; Marketing; |
| Klasifikasi | 658.81 |
| Abstrak/Catatan | Includes index.; |