Which ad pulled best? : 40 cace histories on how to write and design ads that work / Scott C. Purvis, Philip Ward Burton

 Purvis, Scott C.; Burton, Philip Ward;

Boston : McGraw-Hill , 2003

Living brands :collaboration + innovation = customer fascination

 Nadeau, Raymond.;

New York : : McGraw-Hill , 2007

The end of advertising as we know it

 Zyman, Sergio.; Brott, Armin A.;

Hoboken, NJ : : John Wiley & Sons , 2002

Instant promotions

 Sugars, Bradley J.;

New York : : McGraw-Hill , 2006

Essentials of contemporary advertising

 Arens, William F.; Schaefer, David H.;

Boston : : McGraw-Hill/Irwin , 2007

Gimme! :the human nature of successful marketing

 Hallward, John,;

Hoboken, N.J. : : John Wiley & Sons , 2007

Contemporary advertising

 Arens, William F.; Weigold, Michael F.,; Arens, Christian.;

Boston : : McGraw-Hill/Irwin , 2008

Dasar-dasar periklanan

 Jaiz, Muhammad;

Yogyakarta : Graha Ilmu , 2014

Strategi kreatif dalam periklanan : konsep pesan, media, branding, anggaran

 Kertamukti, Rama;

Jakarta : RajaGrafindo Persada , 2015

Periklanan : manajemen, kiat dan strategi

 Suhandang, Kustadi;

Bandung : Nuansa , 2016

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