Instant promotions
No. Panggil 659.113 SUG i
Pengarang Sugars, Bradley J.;
Tempat Terbit New York :
Penerbit McGraw-Hill
Tahun Terbit 2006
Subject Periklanan; Advertising campaigns.; Promosi; Iklan Kampanye;
Klasifikasi 659.113
Abstrak/Catatan Includes bibliographical references (p. 143).; Introduction -- How to use this book -- Charlie learns the power of promotion -- Press releases -- Direct mail -- Brochures -- Flyers -- Business cards and letterheads -- Writing "killer" headlines -- Creating powerful offers -- Getting into action.;