Essentials of contemporary advertising
No. Panggil 659.1 ARE e
Pengarang Arens, William F.; Schaefer, David H.;
Tempat Terbit Boston :
Penerbit McGraw-Hill/Irwin
Tahun Terbit 2007
Subject Periklanan; Advertising.;
Klasifikasi 659.1
Abstrak/Catatan Includes bibliographical references (p. 506-521) and indexes.;