Which ad pulled best? : 40 cace histories on how to write and design ads that work / Scott C. Purvis, Philip Ward Burton

 Purvis, Scott C.; Burton, Philip Ward;

Boston : McGraw-Hill , 2003

Living brands :collaboration + innovation = customer fascination

 Nadeau, Raymond.;

New York : : McGraw-Hill , 2007

The end of advertising as we know it

 Zyman, Sergio.; Brott, Armin A.;

Hoboken, NJ : : John Wiley & Sons , 2002

Instant promotions

 Sugars, Bradley J.;

New York : : McGraw-Hill , 2006

Essentials of contemporary advertising

 Arens, William F.; Schaefer, David H.;

Boston : : McGraw-Hill/Irwin , 2007

Gimme! :the human nature of successful marketing

 Hallward, John,;

Hoboken, N.J. : : John Wiley & Sons , 2007

Contemporary advertising

 Arens, William F.; Weigold, Michael F.,; Arens, Christian.;

Boston : : McGraw-Hill/Irwin , 2008

Advertising

 Moriarty, Sandra; Mitchell, Nancy; Wells, William; Triwibowo B.S.;

Jakarta : Kencana , 2011

Pengantar public relations: teori dan praktek

 Butterick, Keith; Nurul Hasfi;

Jakarta : Rajawali Pers , 2012

Dasar-dasar periklanan

 Jaiz, Muhammad;

Yogyakarta : Graha Ilmu , 2014

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