Winning sales letters--from prospect to close



No. Panggil 658.8 ALL w
Pengarang Allora, Ralph,;
Tempat Terbit New York :
Penerbit McGraw-Hill
Tahun Terbit 2010
Subject Selling.; Penjualan; Manajemen Distribusi; Sales letters.; Electronic mail messages.;
Klasifikasi 658.8
Abstrak/Catatan Includes index.; The essentials : sound letter structure -- Letter-perfect rules -- Deal-makers -- The art of text and e-mail -- Writing for each sales stage -- The cheat sheet : an English refresher -- Sample letters.;