Essentials of marketing : a marketing strategy planning approach

 McCarthy, E. Jerome; Perreault Jr., William D.; Cannon, Joseph P.;

New York : McGraw-Hill/Irwin , 2012

Basic marketing : a marketing strategy planning approach

 Perreault, William D.; McCarthy, E. Jerome; Cannon, Joseph P.;

New York : McGraw-Hill/Irwin , 2014