Essentials of marketing : a marketing strategy planning approach
| No. Panggil | 658.8 PER e |
| Pengarang | McCarthy, E. Jerome; Perreault Jr., William D.; Cannon, Joseph P.; |
| Tempat Terbit | New York |
| Penerbit | McGraw-Hill/Irwin |
| Tahun Terbit | 2012 |
| Subject | Pemasaran; |
| Klasifikasi | 658.8 |
| Abstrak/Catatan | Indeks : I-1 - 32 Glossary : G-1 - 10 |