Visual selling :capture the eye and the customer will follow
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No. Panggil
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658.85 LER v
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Pengarang
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LeRoux, Paul.; Corwin, Peg,;
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Tempat Terbit
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Hoboken, N.J. :
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Penerbit
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John Wiley & Sons
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Tahun Terbit
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2007
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Subject
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Sales presentations.; Selling; Visual communication; Penjualan; Presentasi Penjualan; Visual; Penjualan;
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Klasifikasi
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658.85
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Abstrak/Catatan
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Includes bibliographical references (p. 241) and index.; The seller as focal point -- What is your buyer looking at? -- Now that you have their attention, what should you do? -- Q & A : thinking visually and verbally in post-pitch situations -- The big 12 derailing details -- Eliminating decks and delaying handouts -- Images : the perfect selling partner -- Getting ready to sell -- Thinking up and evaluating images -- Advanced image making -- Organizing content with images -- Selling situations -- Selling to different groups and in different situations -- Seeing the range of image options : seven sample presentations -- How to sell doctors on washing their hands and other final insights.;
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