Get noticed-- get referrals :build your client base and your business by making a name for yourself

 Lublin, Jill.; Steisel, Mark.;

New York : : McGraw-Hill , 2008

Essentials of strategic management :the quest for competitive advantage

 Thompson, Arthur A.,; Gamble, John; Peteraf, Margaret Ann;

New York : McGraw-Hill Education , 2015

Crafting and executing strategy :the quest for competitive advantage : concepts and readings

 Gamble, John E.; Strickland, A. J.; Thompson, Arthur A.; Peteraf, Margaret A.;

New York : McGraw-Hill/Irwin , 2014