Marketing the core / Roger A. Kerin, Steven W. Hartley, William Rudelius

 Kerin, Roger A.; Hartley, Steven W.; Rudelius, William;

Boston : McGraw-Hill , 2004

Study guide for use with : marketing

 Kerin, Roger A.; Rudelius, William; Harley, Steven W.; Berkowitz, Eric N.;

New York : McGraw-Hill , 2006

Marketing : the core

 Kerin, Roger A.; Hartley, Steven William.; Rudelius, William.;

New York, NY : : McGraw-Hill/Irwin , 2013