Always on :advertising, marketing and media in an era of consumer control
No. Panggil 658.800285 VOL a
Pengarang Vollmer, Christopher.; Precourt, Geoffrey.;
Tempat Terbit New York :
Penerbit McGraw-Hill
Tahun Terbit 0
Subject Pengolahan dan analisa data di bidang marketing; Komputerisasi Marketing;
Klasifikasi 658.800285
Abstrak/Catatan Includes bibliographical references and index.; The twenty-first century marketing mix -- Mediamorphosis : the consumer in charge -- Mutiny in media -- Metrics : moving from impressions to impact -- Marketers to agencies : "change or die" -- The future starts here.;