Buy-in :saving your good idea from being shot down
| No. Panggil | 650.1 KOT b |
| Pengarang | Kotter, John P.,; Whitehead, Lorne A.; |
| Tempat Terbit | Boston, Mass. : |
| Penerbit | Harvard Business Review Press, |
| Tahun Terbit | 2010 |
| Subject | Publik Relation; Sales promotion.; Kreatifitas Bisnis; |
| Klasifikasi | 650.1 |
| Abstrak/Catatan | The death of a good plan -- Saving the day in centerville, Part 1 -- Saving the day in centerville, Part II -- Saving the day in centerville, Part III -- The method -- Four ways to kill a good idea -- A counterintuitive strategy for saving your good idea -- 24 attacks and 24 responses -- A quick reference guide for saving good ideas.; |