Personality not included :why companies lose their authenticity--and how great brands get it back
No. Panggil 658.82 BHA p
Pengarang Bhargava, Rohit.;
Tempat Terbit New York :
Penerbit McGraw-Hill
Tahun Terbit 2008
Subject Branding (Marketing); Authenticity (Philosophy); Promosi Penjualan; Promosi Pemasaran; Manajemen pemasaran;
Klasifikasi 658.82
Abstrak/Catatan Includes bibliographical references and index.;