Tips and traps for marketing your business
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No. Panggil
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658.8 COO t
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Pengarang
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Cooper, Scott W.; Grutzner, Fritz.; Cooper, Birk.;
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Tempat Terbit
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New York :
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Penerbit
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McGraw-Hill
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Tahun Terbit
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2008
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Subject
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Pemasaran; Marketing.;
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Klasifikasi
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658.8
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Abstrak/Catatan
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Includes bibliographical references and index.; Gathering information -- Defining the scope of your business -- Defining your brand -- Who is your target? -- What is your message? -- Measuring performance -- Advertising and promotion -- Traditional media -- Publicity -- Interactive marketing -- Creating the customer experience -- Managing customer relationships -- Innovation : your marketing engine.;
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