Take their breath away :how imaginative service creates devoted customers
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No. Panggil
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658.812 BEL t
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Pengarang
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Bell, Chip R.; Patterson, John R.;
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Tempat Terbit
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Hoboken, N.J. :
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Penerbit
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John Wiley & Sons
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Tahun Terbit
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2009
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Subject
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Kepuasan Konsumen; Loyalitas Pelanggan; Manajemen pemasaran; Layanan Pelanggan;
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Klasifikasi
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658.812
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Abstrak/Catatan
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Includes bibliographical references (p. [281]-285) and index.; Animation -- Reinvention -- Decoration -- Camouflage -- Concierge -- Partnership -- Cult-like -- Luxury -- Air -- Air defense -- Scout's honor -- Firefighter -- Insight : understanding your customer -- Oversight : assessing your launch pad -- Spotlight : choosing a take their breath-away strategy -- Foresight : unearthing potential customer stressors -- Green light : launch lessons for leaders.;
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