The marketing accountability imperative :driving superior returns on marketing investments
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No. Panggil
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658.8 DUN m
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Pengarang
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Dunn, Michael; Halsall, Chris,;
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Tempat Terbit
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San Francisco :
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Penerbit
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Graffiti Pers
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Tahun Terbit
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2009
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Subject
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Marketing; Manajemen Distribusi;
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Klasifikasi
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658.8
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Abstrak/Catatan
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Includes bibliographical references (p. 427-431) and index.; Part one: Untying the Gordian knot of marketing investment excellence -- Part two: Driving material performance improvements across the six value levers of marketing accountability -- Part three: Puttng care principles of marketing accountability to work inside your organization.;
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