Marketing :a guide to the fundamentals
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No. Panggil
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658.8 FOR m
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Pengarang
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Forsyth, Patrick.;
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Tempat Terbit
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New York :
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Penerbit
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Bloomberg Press,
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Tahun Terbit
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2009
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Subject
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Manajemen pemasaran; Pemasaran; Komunikasi dalam pemasaran;
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Klasifikasi
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658.8
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Abstrak/Catatan
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Includes index.; Marketing in context -- Marketing realities -- "Product" considerations -- Pricing policy and tactics -- Market research : reducing the risk -- Routes to market : distribution channels and methodology -- Marketing strategy -- Marketing planning -- Co-ordination and control -- Influencing buyer behaviour -- Marketing communications : the detail -- Personal persuasive influences.; "For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing; this guide to the fundamentals will be invaluable"--Provided by publisher.;
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