Customer obsession :how to acquire, retain, and grow customers in the new age of relationship marketing
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No. Panggil
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658.8 AZE c
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Pengarang
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Azevedo, Abaetê de.; Pomeranz, Ricardo.;
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Tempat Terbit
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New York :
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Penerbit
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McGraw-Hill
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Tahun Terbit
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2008
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Subject
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Consumers.; Marketing.; Customer relations.; Pemasaran;
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Klasifikasi
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658.8
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Abstrak/Catatan
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Includes bibliographical references (p. 217-220) and index.; Industry, retail, or the consumer : who controls the market? -- How much is each customer worth? -- Relationship strategies to win over and keep customers -- The new integrated communication scenario based on relationship-marketing strategies -- Creating results -- Relationship marketing in action -- Database intelligence -- Financial analysis : the unquestionable proof of the results -- Successful cases -- The future of marketing communication.;
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