Unleashing the power of PR :a contrarian's guide to marketing and communication
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No. Panggil
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659.2 WEI u
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Pengarang
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Weiner, Mark,;
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Tempat Terbit
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San Francisco :
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Penerbit
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Graffiti Pers
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Tahun Terbit
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2006
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Subject
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Publik Relation; Business communication.; Public relations.; Communication in marketing.; Komunikasi dalam bisnis;
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Klasifikasi
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659.2
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Abstrak/Catatan
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"A joint publication of the Jossey-Bass business & management series and the International Association of Business Communicators"--P. [v].; Includes index.; New opportunities for marketing and public relations -- New challenges facing marketing and public relations -- Measuring public relations programming -- Setting meaningful and measurable public relations objectives -- Using research to shape public relations strategy and tactics -- Evaluating public relations programs for continual improvement -- Real business results : proving, and improving, PR ROI -- From concept to reality -- Appendixes. 1. Delahaye executive audit ; 2. Delahaye media demographic audit ; 3. Delahaye journalist audit.;
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