Balanced brand :how to balance the stakeholder forces that can make or break your business
|
No. Panggil
|
658.827 FOL b
|
|
Pengarang
|
Foley, John,; Kendrick, Julie.;
|
|
Tempat Terbit
|
San Francisco, CA :
|
|
Penerbit
|
Graffiti Pers
|
|
Tahun Terbit
|
2006
|
|
Subject
|
Relasi Marketing; Manajemen Produksi; Merk Dagang;
|
|
Klasifikasi
|
658.827
|
|
Abstrak/Catatan
|
Includes bibliographical references (p. 163-166) and index.; Strong brand, strong reputation -- Measuring brand and reputation -- The BalancedBrand System -- Brand assessment -- Stakeholder assessment -- Stakeholder return on investment -- Balanced culture -- Balanced conversation -- Creating and maintaining balance.;
|
