Brands that rock: what business leaders can learn from the world of rock and roll
No. Panggil 658.827 BLA b
Pengarang Blackwell, Roger D.; Stephan, Kristina.;
Tempat Terbit Hoboken, N.J. :
Penerbit John Wiley & Sons
Tahun Terbit 0
Subject Music trade.; Musicians; Popular music; Musik Populer; Musisi; Musik Industri;
Klasifikasi 658.827
Abstrak/Catatan Includes bibliographical references and index.; From band loyalty to brand loyalty -- Creating culturally relevant brands -- Elton John : music man, marketing man, architect of a brand -- KISS : keep it simple, stupid -- The Rolling Stones : branding strategies beyond satisfaction -- Aerosmith : reinventing a rock and roll brand -- Madonna and Neil Diamond : the relevance of sex in branding -- Lessons from the legends of rock and roll.;