The Brandpromise :how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!
Marketing for rainmakers :52 rules of engagement to attract and retain customers for life
Taming the search-and-switch customer :earning customer loyalty in a compulsion-to-compare world
Customer service :building successful skills for the twenty-first century
Beans :four principles for running a business in good times or bad : a business fable taken from real life
The winner's attitude :change how you deal with difficult people and get the best out of any situation