The Brandpromise :how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!
Marketing for rainmakers :52 rules of engagement to attract and retain customers for life
Customer obsession :how to acquire, retain, and grow customers in the new age of relationship marketing
Taming the search-and-switch customer :earning customer loyalty in a compulsion-to-compare world
Get noticed-- get referrals :build your client base and your business by making a name for yourself
Who said so? :the questions revolutionary businesses ask that make them successful
The golden apple :how to grow opportunity and harvest success
The winner's attitude :change how you deal with difficult people and get the best out of any situation
Sell the brand first :how to sell your brand and create lasting customer loyalty