Essentials of marketing :a global-managerial approach
Basic marketing :a global-managerial approach
Unleashing the power of PR :a contrarian's guide to marketing and communication
The power of positive profit :how you can improve any bottom line in sales, marketing, and management with MoneyMath
Gimme! :the human nature of successful marketing
Make your business survive and thrive! :100+ proven marketing methods to help you beat the odds and build a successful small or home-based enterprise
The golden apple :how to grow opportunity and harvest success
Sweet spot :how to maximize marketing for business growth
Business marketing :connecting strategy, relationships, and learning
Think two products ahead :secrets the big advertising agencies don't want you to know and how to use them for bigger profits