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Marketing :a guide to the fundamentals | Perpustakaan Pusat

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Marketing :a guide to the fundamentals


Includes index.; Marketing in context -- Marketing realities -- "Product" considerations -- Pricing policy and tactics -- Market research : reducing the risk -- Routes to market : distribution channels and methodology -- Marketing strategy -- Marketing planning -- Co-ordination and control -- Influencing buyer behaviour -- Marketing communications : the detail -- Personal persuasive influences.; "For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing; this guide to the fundamentals will be invaluable"--Provided by publisher.;


Ketersediaan
HD120497658.8 FOR m C. 1Perpustakaan Pusat UIN WalisongoTersedia namun tidak untuk dipinjamkan - No Loan
HD120498658.8 FOR mPerpustakaan Pusat UIN WalisongoTersedia
Informasi Detail
Judul Seri
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No. Panggil
658.8 FOR m
Penerbit
New York : : Bloomberg Press,.,
Deskripsi Fisik
230 p. : ill. ; 22 cm.
Bahasa
English
ISBN/ISSN
1576603296 (alk. pap
Klasifikasi
658.8
Tipe Isi
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Tipe Media
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Tipe Pembawa
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Edisi
-
Subjek
Info Detail Spesifik
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Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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