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Sports marketing | Perpustakaan Pusat

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Sports marketing


Includes bibliographical references and index.; Introduction to sports marketing -- Marketing through sports -- Introduction to sponsorship -- Sponsorship objectives and components -- The sponsorship commitment: resources and duration -- Ambush marketing -- Leveraging -- Developing and selling the sponsorship proposal -- Pre-event evaluation -- Postevent evaluation -- Sponsorship foundation and failure -- Endorsements -- Venue naming rights -- Licensing -- Segmentation of the sports market -- Product decisions in sports marketing -- Distribution decisions in sports marketing -- Pricing decisions in sports marketing -- Developing a promotional strategy for the marketing of sports products -- Relationship marketing in the business of sports -- The role of the technology in sports marketing -- Controversial issues in sports marketing.;


Ketersediaan
HD120574796.06 FUL s C. 1Perpustakaan Pusat UIN WalisongoTersedia namun tidak untuk dipinjamkan - No Loan
Informasi Detail
Judul Seri
-
No. Panggil
796.06 FUL s
Penerbit
Boston : : McGraw-Hill/Irwin.,
Deskripsi Fisik
xvi, 480 p. : ill. ; 27 cm.
Bahasa
English
ISBN/ISSN
9780073128214 (alk.
Klasifikasi
796.06
Tipe Isi
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Tipe Media
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Tipe Pembawa
-
Edisi
-
Subjek
Info Detail Spesifik
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Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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