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Unleashing the power of PR :a contrarian's guide to marketing and communication
"A joint publication of the Jossey-Bass business & management series and the International Association of Business Communicators"--P. [v].; Includes index.; New opportunities for marketing and public relations -- New challenges facing marketing and public relations -- Measuring public relations programming -- Setting meaningful and measurable public relations objectives -- Using research to shape public relations strategy and tactics -- Evaluating public relations programs for continual improvement -- Real business results : proving, and improving, PR ROI -- From concept to reality -- Appendixes. 1. Delahaye executive audit ; 2. Delahaye media demographic audit ; 3. Delahaye journalist audit.;
Ketersediaan
| 101716HLE | 659.2 WEI u | Perpustakaan Pusat UIN Walisongo | Tersedia |
| 102024HLE | 659.2 WEI u | Perpustakaan Pusat UIN Walisongo | Tersedia |
Informasi Detail
- Judul Seri
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- No. Panggil
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659.2 WEI u
- Penerbit
- San Francisco : Graffiti Pers., 2006
- Deskripsi Fisik
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xxi, 247 p. : ill. ; 24 cm.
- Bahasa
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English
- ISBN/ISSN
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9780787982799
- Klasifikasi
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659.2
- Tipe Isi
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- Tipe Media
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- Tipe Pembawa
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- Edisi
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1st ed.
- Subjek
- Info Detail Spesifik
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- Pernyataan Tanggungjawab
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Versi lain/terkait
Tidak tersedia versi lain
Lampiran Berkas
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