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Unleashing the power of PR :a contrarian's guide to marketing and communication | Perpustakaan Pusat

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Unleashing the power of PR :a contrarian's guide to marketing and communication


"A joint publication of the Jossey-Bass business & management series and the International Association of Business Communicators"--P. [v].; Includes index.; New opportunities for marketing and public relations -- New challenges facing marketing and public relations -- Measuring public relations programming -- Setting meaningful and measurable public relations objectives -- Using research to shape public relations strategy and tactics -- Evaluating public relations programs for continual improvement -- Real business results : proving, and improving, PR ROI -- From concept to reality -- Appendixes. 1. Delahaye executive audit ; 2. Delahaye media demographic audit ; 3. Delahaye journalist audit.;


Ketersediaan
101716HLE659.2 WEI uPerpustakaan Pusat UIN WalisongoTersedia
102024HLE659.2 WEI uPerpustakaan Pusat UIN WalisongoTersedia
Informasi Detail
Judul Seri
-
No. Panggil
659.2 WEI u
Penerbit
San Francisco : : Graffiti Pers.,
Deskripsi Fisik
xxi, 247 p. : ill. ; 24 cm.
Bahasa
English
ISBN/ISSN
9780787982799
Klasifikasi
659.2
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
1st ed.
Subjek
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

Lampiran Berkas
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