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Sell the brand first :how to sell your brand and create lasting customer loyalty
Includes bibliographical references (p. 249-250) and index.; It's all about the brand -- The importance of brands -- Speaking brand language -- The core components of brand selling -- The buyer stair-step -- The brand staircase -- Challenges and opportunities -- Understanding the buyer and seller -- Mindsets -- Motives -- Migration -- Selling brands in the business-to-consumer setting -- The lifestyle connection -- Migrating the consumer to brand -- Selling brands in the business-to-business setting -- Differences in selling to the trade -- Migrating the trade buyer toward the brand -- Impact on company culture -- Building the branded culture.;
Ketersediaan
| 100591HLE | Perpustakaan Pusat UIN Walisongo | Tersedia |
Informasi Detail
- Judul Seri
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- No. Panggil
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658.827 STI s
- Penerbit
- New York : : McGraw-Hill., 2006
- Deskripsi Fisik
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xx, 262 p. : ill. 24 cm.
- Bahasa
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English
- ISBN/ISSN
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0071470425 (alk. pap
- Klasifikasi
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658.827
- Tipe Isi
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- Tipe Media
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- Tipe Pembawa
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- Edisi
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- Subjek
- Info Detail Spesifik
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- Pernyataan Tanggungjawab
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Versi lain/terkait
Tidak tersedia versi lain
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