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The school and community relations
Preface PART ONE Essential Considerations Chapter 1 The Importance of Public Relations Why School Public Relations? Suggestions for Improving Public Confidence Need for a Communication Plan Chapter 2 Public Character of the School Public Character of the School The Meaning of Public Opinion School-Community Relations TraditionalPublic Relations Models Chapter 3 Understanding the Community Sociological Inventory Power Structures Measuring Public Opinion Electronic Surveying Chapter 4 Policies, Goals, and Strategies Nature of a Policy Goals and Strategies Planning Checklist Chapter 5 Administering the Program The Board of Education The Superintendent's Role The Administrative Team Director of School-Community Relations Standards for Educational Public Relations Professionals Plans of Organization Responsibilities of Other Team Members Budgetary Provisions Staff Members General Community Relations Responsibilities Specific Community Relations Responsibilities In-Service Training PART TWO Relations with special Publics Chapter 6 The Communication Process Elements of Communication Communication and Persuasion Media's Role in Communication Words Crisis Communications Chapter 7 Communicating with Internal Publics Why Internal Communications? School Board Actions Administration-Employee Relations Relations among Teachers Relations with Noninstructional Personnel Improvement of Staff Relations Communicating during Negotiations and Strikes Communicating with Pupils Instructional Practices Relations outside the Classroom The Pupil and Internal Community Relations Student Unrest Chapter 8 Communicating with External Publics The Pupil and External Community Relations The Teacher's Communication Role Importance of Parent Relations School Liaison Groups Key Communicators General Community Groups Older Adults and the School: An Intergenerational Public Relations Approach Opportunities for Cooperation Meeting Criticism and Attacks Communication during Negotiations and a Strike Communicating with Diverse Cultures 155 Chapter 9 Crisis Communication A Crisis Plan Is Essential 159 Crisis Management Teams Are Vital When a Crisis Strikes: What to Do Working with the Media Special Considerations Prevention: Your First and Best Strategy Recognizing the Warning Signs Handling the Aftermath of a Crisis Chapter 10 Communication about School Services and Special Events Contacts with the Board of Education or Trustees Receiving School Visitors Handling Telephone Calls and Correspondence Servicing Complaints Meeting Everyday Contacts Requests for Information Participation in Community Life School Plant Appearance Special Programs for Older People Open House Building Dedications American Education Week Business-Industry-Education Cooperation Community Use of School Facilities Adult Education Community Education PART THREE communication tools Chapter 11 Working with the Press Guidelines The Role of Reporters The Press and School Board Meetings The News Conference What People Want to Know about the Schools Foreign-Language Newspapers News Topics in Your Schools Types of Stories News Sources News Organizations Getting the News to the Press Mechanics of the News Release Other Methods Chapter 12 Radio, Television, Exhibits, and Presentations Using Radio Writing for Radio Working with Radio Personnel Television Opportunities Getting Television Time Planning for Effective Television School Exhibits Movies and Videos Chapter 14 Preparing Published Materials Objectives and School Publications Knowing the Audience Choosing Content Determining Who Should Write the Publications Knowing How to Publish It Priorities for Traditional Printing Designing and Laying Out the Publication Getting the Most Out of Typography Using Photos to Enhance Publications Distributing Printed Publications Evaluating School Publications Deciding Which Publications to Print The Role of Student Publications Chapter 13 Preparing Online Communications How New and Old Media Converged in One District Using Web Sites to Communicate Chapter 15 Conducting Special Issue Campaigns How a Community Accepts a New Idea The Change Agent How People Accept Change Introducing an Innovation Schools and Marketing Campaigns A Campaign Example Chapter 16 Communicating School Finance Issues What the Research Says Planning the Campaign Determining the Proposal Establishing a Philosophy Naming a Campaign Director Timing of the Campaign Financing the Campaign Citizens' Advisory Committee Other Campaign Participants Knowing the Community's Thinking before the Election Adopting a Theme or Slogan Personalizing the Campaign Keep It Simple Working with the Media Publications Can Help Speakers' Bureau Endorsements Small-Group Meetings Campaign Timetable Recommendations to Improve Election Day Results An Example of a Local Campaign PART FOUR Evaluation Chapter 17 Assessment and Accountability Documenting Results Standards for Evaluation Supporting Communication Accountability Tracking Bottom-Line Outputs Using Research Why Education Must Be Accountable Index
Ketersediaan
| PR173311 | 371 MOO s C.1 | Perpustakaan Pusat UIN Walisongo | Tersedia namun tidak untuk dipinjamkan - No Loan |
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Informasi Detail
- Judul Seri
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Pearson custom library.
- No. Panggil
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371 MOO s
- Penerbit
- Harlow : Pearson Education Limited., 2014
- Deskripsi Fisik
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ii, 322 p. : ill. ; 28 cm.
- Bahasa
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English
- ISBN/ISSN
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9781292021881
- Klasifikasi
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371
- Tipe Isi
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- Tipe Media
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- Tipe Pembawa
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volume
- Edisi
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10 th. Ed.
- Subjek
- Info Detail Spesifik
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- Pernyataan Tanggungjawab
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Edward H Moore; Don Bagin; Donald R Gallagher
Versi lain/terkait
Tidak tersedia versi lain
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