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The marketing accountability imperative :driving superior returns on marketing investments | Perpustakaan Pusat

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The marketing accountability imperative :driving superior returns on marketing investments

Dunn, Michael - Nama Orang; Halsall, Chris, - Nama Orang;

Includes bibliographical references (p. 427-431) and index.; Part one: Untying the Gordian knot of marketing investment excellence -- Part two: Driving material performance improvements across the six value levers of marketing accountability -- Part three: Puttng care principles of marketing accountability to work inside your organization.;

Ketersediaan
HD120396658.8 DUN m C. 1Perpustakaan Pusat UIN WalisongoTersedia namun tidak untuk dipinjamkan - No Loan
Informasi Detail
Judul Seri
-
No. Panggil
658.8 DUN m
Penerbit
San Francisco : Graffiti Pers.,
Deskripsi Fisik
xiv, 450 p. : ill. ; 24 cm.
Bahasa
English
ISBN/ISSN
078799832X (cloth)
Klasifikasi
658.8
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
1st ed.
Subjek
Marketing
Manajemen Distribusi
Info Detail Spesifik
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Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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