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Sports marketing
Includes bibliographical references and index.; Introduction to sports marketing -- Marketing through sports -- Introduction to sponsorship -- Sponsorship objectives and components -- The sponsorship commitment: resources and duration -- Ambush marketing -- Leveraging -- Developing and selling the sponsorship proposal -- Pre-event evaluation -- Postevent evaluation -- Sponsorship foundation and failure -- Endorsements -- Venue naming rights -- Licensing -- Segmentation of the sports market -- Product decisions in sports marketing -- Distribution decisions in sports marketing -- Pricing decisions in sports marketing -- Developing a promotional strategy for the marketing of sports products -- Relationship marketing in the business of sports -- The role of the technology in sports marketing -- Controversial issues in sports marketing.;
Ketersediaan
| HD120574 | 796.06 FUL s C. 1 | Perpustakaan Pusat UIN Walisongo | Tersedia namun tidak untuk dipinjamkan - No Loan |
Informasi Detail
- Judul Seri
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- No. Panggil
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796.06 FUL s
- Penerbit
- Boston : : McGraw-Hill/Irwin., 2007
- Deskripsi Fisik
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xvi, 480 p. : ill. ; 27 cm.
- Bahasa
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English
- ISBN/ISSN
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9780073128214 (alk.
- Klasifikasi
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796.06
- Tipe Isi
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- Tipe Media
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- Tipe Pembawa
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- Edisi
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- Subjek
- Info Detail Spesifik
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- Pernyataan Tanggungjawab
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Versi lain/terkait
Tidak tersedia versi lain
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