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High visibility :transforming your personal and professional brand
Rev. ed. of: High visibility / Irving Rein, Philip Kotler, Martin Stoller. 2nd ed. 1997.; Includes bibliographical references and index.; Foundations of high visiblity marketing -- The branding proposition -- Commanding a high visibility premium -- How the high visibility industry works -- Distinguishing high visibility sectors and hierarchies -- Who are the high visibility consumers -- Strategies for achieving and sustaining -- Strategies for marketing high visibility -- Misconceptions of brand building -- The four steps of brand transformation -- Delivering the brand -- Publicizing the brand -- Sustaining the brand -- Managing brand identity in an ever-changing marketplace.;
Ketersediaan
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Informasi Detail
- Judul Seri
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- No. Panggil
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659 Rei h
- Penerbit
- New York : : McGraw-Hill., 2006
- Deskripsi Fisik
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xii, 366 p. : ill. ; 24 cm.
- Bahasa
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English
- ISBN/ISSN
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0071456805 (alk. pap
- Klasifikasi
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659
- Tipe Isi
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- Tipe Media
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- Tipe Pembawa
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- Edisi
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3rd ed.
- Subjek
- Info Detail Spesifik
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- Pernyataan Tanggungjawab
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Versi lain/terkait
Tidak tersedia versi lain
Lampiran Berkas
Tidak Ada Data
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