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Brands that rock: what business leaders can learn from the world of rock and roll | Perpustakaan Pusat

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Brands that rock: what business leaders can learn from the world of rock and roll

Blackwell, Roger D. - Nama Orang; Stephan, Kristina. - Nama Orang;

Includes bibliographical references and index.; From band loyalty to brand loyalty -- Creating culturally relevant brands -- Elton John : music man, marketing man, architect of a brand -- KISS : keep it simple, stupid -- The Rolling Stones : branding strategies beyond satisfaction -- Aerosmith : reinventing a rock and roll brand -- Madonna and Neil Diamond : the relevance of sex in branding -- Lessons from the legends of rock and roll.;

Ketersediaan
100500HLEPerpustakaan Pusat UIN WalisongoTersedia
Informasi Detail
Judul Seri
-
No. Panggil
658.827 BLA b
Penerbit
Hoboken, N.J. : : John Wiley & Sons.,
Deskripsi Fisik
xi, 240 p. ; 24 cm.
Bahasa
English
ISBN/ISSN
0471455172 (cloth)
Klasifikasi
658.827
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Music trade.
Musicians
Popular music
Musik Populer
Musisi
Musik Industri
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

Lampiran Berkas
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